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WINNERS OF THE SWORD AWARDS 2001

HELD IN JEDDAH SUNDAY MAY 27 ‘2001 (JCCI)

PRESS

1. NOMINATIONS

CATEGORY: PRESS

CAPTION OF THE AD: COAT HANGERS

NAME OF THE AGENCY: INTERMARKETS JEDDAH

NAME OF THE ADVERTISER: ALPHA INTERNATIONAL GROUP (HARVEY

NICHOLS)

NOMINATION

CATEGORY: PRESS

CAPTION OF THE AD: ESPRESSO TO MILANO

NAME OF THE AGENCY: IMPACT DUBAI

NAME OF THE ADVERTISER: EMIRATES

NOMINATION

CATEGORY: PRESS

CAPTION OF THE AD: A REFRESHING ITALIAN DESIGN

NAME OF THE AGENCY: TEAM - JEDDAH

NAME OF THE ADVERTISER: UNITED YOUSSEF NAGHI : ARISTON

NOMINATION

CATEGORY: PRESS

CAPTION OF THE AD: BIG SCREEN ENTERTAINMENT

NAME OF THE AGENCY: TEAM DUBAI

NAME OF THE ADVERTISER: EROS ELECTRICALS: HITACHI PROJECTION TV

NOMINATION

2. COMMENDATIONS

CATEGORY: PRESS

CAPTION OF THE AD: COAT HANGERS

NAME OF THE AGENCY: INTERMARKETS JEDDAH

NAME OF THE ADVERTISER: ALPHA INTERNATIONAL GROUP: HARVEY

NICHOLS

PRIZE: COMMENDATION

AGENCY PRIZE: COMMENDATION CERTIFICATE

CATEGORY: PRESS

CAPTION OF THE AD: A REFRESHING ITALIAN DESIGN

NAME OF THE AGENCY: TEAM JEDDAH

NAME OF THE ADVERTISER: UNITED YOUSSEF NAGHI: ARISTON

PRIZE: COMMENDATION

AGENCY PRIZE: COMMENDATION CERTIFICATE

3. BRONZE AWARDS

CATEGORY: PRESS

CAPTION OF THE AD: BIG SCREEN ENTERTAINMENT

NAME OF THE AGENCY: TEAM DUBAI

NAME OF THE ADVERTISER: EROS ELECTRICALS : HITACHI PROJECTION TV

PRIZE: BRONZE

AGENCY PRIZE: BRONZE SWORD

ADVERTISER’S PRIZE: BRONZE SWORD

4. SILVER AWARDS

CATEGORY: PRESS

CAPTION OF THE AD: ESPRESSO TO MILANO

NAME OF THE AGENCY: IMPACT DUBAI

NAME OF THE ADVERTISER: EMIRATES

PRIZE: SILVER

AGENCY PRIZE: SILVER SWORD

ADVERTISER’S PRIZE: SILVER SWORD IN ADDITION THE ADVERTISER

RECEIVES A FREE SPACE WORTH SR 70,000/- IN ANY SRPC TITLE.

OUTDOOR

1. NOMINATIONS

CATEGORY: OUTDOOR

CAPTION OF THE AD: PEEL / NO PEEL

NAME OF THE AGENCY: TARGETS LEO BURNETT JEDDAH

NAME OF THE ADVERTISER: MODERN PRODUCERS CO.: HEAD &

SHOULDERS

NOMINATION

CATEGORY: OUTDOOR

CAPTION OF THE AD: WE GO THE EXTRA MILE (PARACHUTE)

NAME OF THE AGENCY: PUBLICIS GRAPHICS - RIYADH

NAME OF THE ADVERTISER: FEDEX

NOMINATION

CATEGORY: OUTDOOR

CAPTION OF THE AD: WE GO THE EXTRA MILE (MOUNTAIN)

NAME OF THE AGENCY: PUBLICIS GRAPHICS - RIYADH

NAME OF THE ADVERTISER: FEDEX

NOMINATION

2. COMMENDATION

CATEGORY: OUTDOOR

CAPTION OF THE AD: WE GO THE EXTRA MILE (PARACHUTE)

NAME OF THE AGENCY: PUBLICIS GRAPHICS - RIYADH

NAME OF THE ADVERTISER: FEDEX

PRIZE: COMMENDATION

AGENCY PRIZE: COMMENDATION CERTIFICATE

3. BRONZE AWARDS

NO BRONZE TROPHIES WERE AWARDED IN THIS CATEGORY

4. SILVER AWARDS

NO SILVER TROPHIES WERE AWARDED IN THIS CATEGORY

TELEVISION

1. NOMINATIONS

CATEGORY: TELEVISION

CAPTION OF THE AD: ONE THOUSAND AND ONE NIGHT

NAME OF THE AGENCY: IMPACT RIYADH

NAME OF THE ADVERTISER: AZIZIAH MILK

NOMINATION

CATEGORY: TELEVISION

CAPTION OF THE AD: CHECK POINT

NAME OF THE AGENCY: DRIVE COMMUNICATIONS

NAME OF THE ADVERTISER: ABDUL LATIF JAMEEL : TOYOTA COROLLA

NOMINATION

CATEGORY: TELEVISION

CAPTION OF THE AD: PAPER BAGS

NAME OF THE AGENCY: DRIVE COMMUNICATIONS

NAME OF THE ADVERTISER: AL HAYAT PUBLISHING COMPANY: AL WASAT

NOMINATION

CATEGORY: TELEVISION

CAPTION OF THE AD: TABLE CLOTH

NAME OF THE AGENCY: TARGETS LEO BURNETT - JEDDAH

NAME OF THE ADVERTISER: MODERN PRODUCERS CO.: HEAD &

SHOULDERS

NOMINATION

CATEGORY: TELEVISION

CAPTION OF THE AD: HANDSOME

NAME OF THE AGENCY: TARGETS LEO BURNETT - JEDDAH

NAME OF THE ADVERTISER: MODERN PRODUCERS CO: HEAD &

SHOULDERS

NOMINATION

CATEGORY: TELEVISION

CAPTION OF THE AD: BASTET

NAME OF THE AGENCY: TARGETS LEO BURNETT - JEDDAH

NAME OF THE ADVERTISER: GENERAL MOTORS: GMC SUBURBAN

NOMINATION

2. COMMENDATION

CATEGORY: TELEVISION

CAPTION OF THE AD: PAPER BAGS

NAME OF THE AGENCY: DRIVE COMMUNICATIONS

NAME OF THE ADVERTISER: AL HAYAT PUBLISHING CO: AL WASAT

PRIZE: COMMENDATION

AGENCY PRIZE: COMMENDATION CERTIFICATE

3. BRONZE AWARDS

CATEGORY: TELEVISION

CAPTION OF THE AD: CHECK POINT

NAME OF THE AGENCY: DRIVE COMMUNICATIONS

NAME OF THE ADVERTISER: ABDUL LATIF JAMEEL : TOYOTA COROLLA

PRIZE: BRONZE

AGENCY PRIZE: BRONZE SWORD

ADVERTISER’S PRIZE: BRONZE SWORD

4. SILVER AWARDS

CATEGORY: TELEVISION

CAPTION OF THE AD: TABLE CLOTH

NAME OF THE AGENCY: TARGETS LEO BURNETT - JEDDAH

NAME OF THE ADVERTISER: KRAFT FOODS: CHEDDAR CHEESE

PRIZE: SILVER

AGENCY PRIZE: SILVER SWORD

ADVERTISER’S PRIZE: SILVER SWORD IN ADDITION TO SR 70,000 WORTH

OF FREE SPACE IN ANY SRPC TITLE

RADIO

1. NOMINATIONS

CATEGORY: RADIO

CAPTION OF THE AD: LAHA

NAME OF THE AGENCY: TMI JEDDAH

NAME OF THE ADVERTISER: DAR AL HAYAT : LAHA

NOMINATION

CATEGORY: RADIO

CAPTION OF THE AD: YA SALAAM

NAME OF THE AGENCY: 3 POINTS ADVERTISING

NAME OF THE ADVERTISER: A.M.S. BAESHEN & CO: RABEA TEA

NOMINATION

CATEGORY: RADIO

CAPTION OF THE AD: AREF & FAHEM (PEPSI)

NAME OF THE AGENCY: TARGETS LEO BURNETT – JEDDAH

NAME OF THE ADVERTISER: AL TAZAJ: FAKIEH BAR B Q CHICKEN: AL

TAZAJ RESTAURANT

NOMINATION

CATEGORY: RADIO

CAPTION OF THE AD: BEAT THE SUMMER HEAT

NAME OF THE AGENCY: IMPACT DUBAI

NAME OF THE ADVERTISER: MASTER FOOD: M&M’S ICE CREAM

NOMINATION

CATEGORY: RADIO

CAPTION OF THE AD: BUY BACK

NAME OF THE AGENCY: MEDIA GRAPHICS

NAME OF THE ADVERTISER: BAKHASHAWAIN: TEFAL

NOMINATION

2. COMMENDATION

CATEGORY: RADIO

CAPTION OF THE AD: LAHA

NAME OF THE AGENCY: TMI JEDDAH

NAME OF THE ADVERTISER: DAR AL HAYAT : LAHA

PRIZE: COMMENDATION

AGENCY PRIZE: COMMENDATION CERTIFICATE

3. BRONZE AWARDS

CATEGORY: RADIO

CAPTION OF THE AD: BEAT THE SUMMER HEAT

NAME OF THE AGENCY: IMPACT DUBAI

NAME OF THE ADVERTISER: MASTER FOOD: M&M’S ICE CRREAM

PRIZE: BRONZE

AGENCY PRIZE: BRONZE SWORD

ADVERTISER’S PRIZE: BRONZE SWORD

4. SILVER AWARDS

CATEGORY: RADIO

CAPTION OF THE AD: AREF & FAHEM (PEPSI)

NAME OF THE AGENCY: TARGETS LEO BURNETT - JEDDAH

NAME OF THE ADVERTISER: AL TAZAJ FAKIEH BAR B Q CHICKEN: AL TAZAJ

RESTAURANT

PRIZE: SILVER

AGENCY PRIZE: SILVER SWORD

ADVERTISER’S PRIZE: SILVER SWORD IN ADDITION ADVERTISER RECEIVES

A FREE SPACE WORTH SR. 70,000/- IN ANY SRPC TITLES.

INTERACTIVE

1. NOMINATIONS

CATEGORY: INTERACTIVE MEDIA

CAPTION OF THE AD: NUMBER ONE WEB DESIGN

NAME OF THE AGENCY: RAM WORLD ESTABLISHMENT

NAME OF THE ADVERTISER: RAM WORLD

NOMINATION

CATEGORY: INTERACTIVE MEDIA

CAPTION OF THE AD: GMME.COM

NAME OF THE AGENCY: TARGETS LEO BURNETT - JEDDAH

NAME OF THE ADVERTISER: GENERAL MOTORS: WEBSITE

NOMINATION

2. COMMENDATIONS

NO COMMENDATIONS IN THIS CATEGORY

3. BRONZE AWARDS

CATEGORY: INTERACTIVE MEDIA

CAPTION OF THE AD: NUMBER ONE WEB DESIGN

NAME OF THE AGENCY: RAM WORLD ESTABLISHMENT

NAME OF THE ADVERTISER: RAM WORLD

PRIZE: BRONZE

AGENCY PRIZE: BRONZE SWORD

ADVERTISER’S PRIZE: BRONZE SWORD

4. SILVER AWARDS

CATEGORY: INTERACTIVE MEDIA

CAPTION OF THE AD: GMME.COM

NAME OF THE AGENCY: TARGETS LEO BURNETT - JEDDAH

NAME OF THE ADVERTISER: GENERAL MOTORS: WEBSITE

PRIZE: SILVER

AGENCY PRIZE: SILVER SWORD

ADVERTISER’S PRIZE: SILVER SWORD IN ADDITION TO SR 70,000/- WORTH

OF FREE SPACE IN ANY SRPC TITLE

BELOW-THE-LINE

1. NOMINATIONS